The Art of Sampling Fine Fragrances

The Art of Sampling Fine Fragrances

The world of perfumery is vast and nuanced, offering an array of scents that can evoke different moods, memories, and…
Gifts for fragrance lovers

Gifts for fragrance lovers

Gifts for fragrance lovers If we’re lucky, this is the time of year when loved ones remember to buy a…
AUBINE Launches!

AUBINE Launches!

The third scent from To The Fairest, AUBINE, launched earlier this summer with an intimate press event at Mortimer House…
Supporting UK Manufacturing

Supporting UK Manufacturing

We are very proud of the fact that all of our products, including the packaging, are designed and manufactured in…
When Fashion Meets Fragrance

When Fashion Meets Fragrance

I wanted to write about one of the women who has believed in To The Fairest since the very beginning.…
The British Society of Perfumers

The British Society of Perfumers

I’m delighted to announce that my application to the British Society of Perfumers has been accepted and I am now…
ORDRE COSMIQUE - Our Latest Eau de Parfum

ORDRE COSMIQUE - Our Latest Eau de Parfum

The idea behind ORDRE COSMIQUE was to recreate the sensation of standing under the stars – taking comfort and delight…
Q&A with creative perfumer Penny Williams

Q&A with creative perfumer Penny Williams

When did your love of perfumery start? I came into the perfumery business via serendipity at 19, not even realising…
Introducing To The Fairest, an independent British perfumery

Introducing To The Fairest, an independent British perfumery

Scent transports us: memory, emotion and desire are at the heart of why we are so captivated by fragrance. The…

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Get to know the UK’s most exciting niche fragrance brand